The constant challenge with these spots was turning a complex healthcare technology system into a clean, visually engaging video that held attention through a dense, client-provided voiceover. All while never drifting from the technical accuracy the subject demanded. This required a lot of groundwork to be done upfront. Before a single frame got animated, I was deep in pre-production, untangling how the system actually functioned and developing a visual language that could carry the information while still feeling on-brand.

Because the storyboard phase was so critical to these projects, I spent serious time sharpening the axe before swinging at the tree (as Washington would put it). Getting the foundation right meant animation came easier later, and it saved me from chasing revisions down the road.

Not every storyboard needs to be polished. Most of the time, scribbling ideas onto paper at the speed of thought was the most efficient way to triage concepts and find the strongest route. The more complex explainers earned a more refined board, which I'd build out quickly using existing assets and stock imagery as visual placeholders.

When timing was the real question, I'd cut an animatic—the fastest way to feel out pacing against the voiceover and gauge how much animation a beat actually needed to carry. It's the difference between guessing and knowing, and on a nine-day turnaround, you can't afford to guess.

And since these spots were produced on tighter and tighter budgets over time, I designed the assets with reuse in mind—built once, deployed across multiple videos. See if you can spot them.

Explaining the Explainer(s)

Quick Storyboarding

Library of Spots