I've really enjoyed my time working with GCU. They're openness to concepts and respect for creative freedom has made working with them a pleasure. They continually maintain a trust in my creative vision while holding high expectations and adherence to brand standards. All these concepts are pitched, created and revised by myself and my team. Our methodology is to leverage the hundreds of unique programs GCU has to offer with a wide variety of visual styles, rather than recycling one look repeatedly.

We've designed and tested hundreds of concepts in market. Each built to interact with the unique audience they reach. We have placements with a tactile stop motion feel next to lo-fi compositions, AI-driven visuals, kinetic typography, and so much more.

Multi-platform Paid Social at Scale

GCU Reel

Some of the Highlights

Five spots from the larger archive that I keep coming back to. They cover the range I get to work in on the account, like; kinetic typography, 3D mograph, simple character animation, rotoscoped AI-assisted silhouettes, stop-motion vibes — and they're a fair sample of what GCU's openness to creative variety actually produces in market.

One Concept, Every Placement

Eighteen unique cuts. Nine programs, two paid social ratios — each one re-composed natively rather than just re-rendered.

Concept Library

Six years designing for this account taught me how to move fast without skipping the parts that matter. Every concept on this page started as a blank file — no templates, no pre-built rigs to plug in. The constraint was real: a high cadence of testing meant the work had to ship, and ship often. But the trust I built with the brand meant I could push variety as a core strategy rather than safety, and the result was a body of work that doesn't look like one person made it.

That's what I'd bring forward. The discipline of working at volume without flattening the craft. A workflow that treats each piece as its own creative problem, even when there are fifty more behind it. And the comfort of operating inside a system where the brand standards are tight and the creative direction is loud.